walkers

baked crisps

Barcode 0000240010787

Scanned 17 times by Nomi users

Yes — baked crisps is ultra-processed.

The product is classified as ultra-processed because it contains several industrial additives and formulations. Specifically: emulsifier (lecithins) is an emulsifier, flavourings are industrial flavor additives, and colour (annatto norbixin) is a pre-identified UPF color additive. According to NOVA, the presence of such emulsifiers, flavorings, and colorings makes the product UPF even though it also contains basic ingredients like potatoes, oils, salt, and sugar.

Ingredients

2 ultra-processed markers

OK

potato flakes

Dried flakes of potato used as a base pantry ingredient or as a thickener in soups and mashed potato preparations.
OK

starch

Powdered carbohydrate obtained from plants (e.g., corn, potato, tapioca); thickening agent and energy source in foods.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

lecithin (emulsifier)

Emulsifier derived from plant or animal sources used to stabilize mixtures in foods.
OK

sea salt seasoning [sea salt
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

flavourings]
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
UPF

colour (annatto norbixin)

Color additive derived from annatto seeds, containing norbixin.

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Common questions about baked crisps

Is baked crisps ultra-processed?

Yes — baked crisps by walkers is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial additives and formulations. Specifically: emulsifier (lecithins) is an emulsifier, flavourings are industrial flavor additives, and colour (annatto norbixin) is a pre-identified UPF color additive. According to NOVA, the presence of such emulsifiers, flavorings, and colorings makes the product UPF even though it also contains basic ingredients like potatoes, oils, salt, and sugar.

Which ingredients in baked crisps are ultra-processed?

Nomi flags 2 ingredients in baked crisps as ultra-processed markers: lecithin (emulsifier), colour (annatto norbixin). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.