Yes — Barbecue Sauce is ultra-processed.
Classified as ultra-processed because the ingredient list includes several industrial additives and refined ingredients: glucose-fructose (an industrially processed sugar syrup), modified corn starch (a chemically/physically modified starch used as a thickener), natural smoke flavour and natural flavour (industrial flavoring agents), caramel colour (color additive), and sodium benzoate (a preservative). Presence of any of these places the product in the ultra-processed (NOVA 4) category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.
Smooth Peanut Butter
The Foodie Market
Not UPF
Crunchy Peanut Butter
The Foodie Market
Not UPF
Mango Chutney
Tesco
Not UPF
Golden Roasted Peanut Butter Drizzle imp
Whole Earth
Not UPF
Rose Harissa Paste
Belazu
Not UPF
Wholegrain mustard
Tesco
Not UPF
Crunchy Peanut Butter
Aldi
Not UPF
Tomato & Basil
Loyd Grossman
Not UPF
All Natural Avocado Oil Mayo
Dr Wills
Not UPF
Yes — Barbecue Sauce by Sweet Baby Ray's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes several industrial additives and refined ingredients: glucose-fructose (an industrially processed sugar syrup), modified corn starch (a chemically/physically modified starch used as a thickener), natural smoke flavour and natural flavour (industrial flavoring agents), caramel colour (color additive), and sodium benzoate (a preservative). Presence of any of these places the product in the ultra-processed (NOVA 4) category.
Nomi flags 2 ingredients in Barbecue Sauce as ultra-processed markers: modified corn starch, natural flavour. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including original BBQ sauce by Sauce Shop, BBQ Sauce with Smoked Paprika by Bays Kitchen, Unsweetened Barbecue Smokey Classic by Hunter & Gather. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.