Idahoan

Perfect Mash Buttery

Barcode 0029700921415

Scanned 24 times by Nomi users

Yes — Perfect Mash Buttery is ultra-processed.

Classified as ultra-processed because the ingredient list includes maltodextrin (an industrially processed sugar), unspecified flavourings, and preservatives (diphosphates, sodium bisulphite). These are extracted/industrial additives typical of NOVA Group 4 foods.

Ingredients

2 ultra-processed markers

OK

potatoes (74%)
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

vegetable oils (coconut, sunflower, rapeseed)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

milk solids

Dried component of milk containing proteins, lactose, and minerals; used as a milk-derived ingredient.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

cream (milk) buttermilk powder
OK

flavourings (milk)
OK

preservatives (diphosphates, sodium bisulphite (sulphites))
UPF

spice extract

An extract obtained from spices to deliver concentrated aroma/flavor, commonly used in seasonings and processed foods.
OK

antioxidants (tocopherol-rich extract, citric acid)

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Common questions about Perfect Mash Buttery

Is Perfect Mash Buttery ultra-processed?

Yes — Perfect Mash Buttery by Idahoan is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes maltodextrin (an industrially processed sugar), unspecified flavourings, and preservatives (diphosphates, sodium bisulphite). These are extracted/industrial additives typical of NOVA Group 4 foods.

Which ingredients in Perfect Mash Buttery are ultra-processed?

Nomi flags 2 ingredients in Perfect Mash Buttery as ultra-processed markers: maltodextrin, spice extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.