By Sainsbury's

Custard Creams

Barcode 00302838

Scanned 22 times by Nomi users

Yes — Custard Creams is ultra-processed.

The product is UPF. It contains palm oil, palm fat, and palm kernel fat, which are highly processed refined oils; whey powder (cows' milk), an industrial milk derivative; glucose syrup, an industrially refined sugar syrup; and unspecified flavouring, an industrial flavour additive. Any one of these ingredients is enough to classify the product as ultra-processed under NOVA.

Ingredients

4 ultra-processed markers

OK

fortified wheat flour

Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

icing sugar

A finely granulated sugar used for confectionery and toppings; also known as powdered sugar or confectioners' sugar.
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
OK

palm kernel fat

A fat derived from the kernels of oil palms used as a basic culinary fat in foods.
UPF

whey powder (cow's milk)

Dairy-derived protein powder produced by separating whey from milk; often used as a protein supplement or food ingredient; processed isolate.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
OK

sodium hydrogen carbonate (baking soda)

A basic leavening agent used in baking to produce carbon dioxide and lift doughs; common and widely used in households and industry.
OK

ammonium hydrogen carbonate; flavouring
OK

colour: beta-carotene

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Common questions about Custard Creams

Is Custard Creams ultra-processed?

Yes — Custard Creams by By Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF. It contains palm oil, palm fat, and palm kernel fat, which are highly processed refined oils; whey powder (cows' milk), an industrial milk derivative; glucose syrup, an industrially refined sugar syrup; and unspecified flavouring, an industrial flavour additive. Any one of these ingredients is enough to classify the product as ultra-processed under NOVA.

Which ingredients in Custard Creams are ultra-processed?

Nomi flags 4 ingredients in Custard Creams as ultra-processed markers: palm oil, palm fat, whey powder (cow's milk), glucose syrup. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.