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No — wholegrain and wild rice is not ultra-processed.
The ingredient list contains only cooked wholegrain rice, cooked wild rice, basic vegetable oils (sunflower, rapeseed), and salt. These are minimally processed culinary ingredients with no industrial additives, refined syrups, flavorings, or emulsifiers, so under NOVA they do not qualify as ultra-processed.
Other pasta, rice & noodles products Nomi has analysed ingredient by ingredient.
EGG NOODLES
Sainsbury's
Not UPF
Udon Noodles
Taste of
UPF
Wholewheat Couscous
Tesco
Not UPF
Golden Vegetable rice
Lidl
UPF
Wholegrain rice
Waitrose
Not UPF
Fine Egg Noodles
Tesco
Not UPF
Wholewheat fusili
By sainsbury's
Not UPF
Pilau Microwave Rice
Lidl
UPF
Pilau rice
Sainsbury's
UPF
Udon japanese style noodles
UPF
No — wholegrain and wild rice by Sainsburys is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list contains only cooked wholegrain rice, cooked wild rice, basic vegetable oils (sunflower, rapeseed), and salt. These are minimally processed culinary ingredients with no industrial additives, refined syrups, flavorings, or emulsifiers, so under NOVA they do not qualify as ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.