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Yes — Thick White Super Soft Loaf is ultra-processed.
The product is classified as ultra-processed because it contains palm oil, which is a highly refined industrial oil considered an ultra-processed ingredient under the NOVA system. Other ingredients are mostly basic or minimally processed (wheat flour, water, yeast, salt, vinegar, rapeseed oil, soya flour, ascorbic acid as a flour treatment agent), but the presence of palm oil is sufficient to make the whole product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Raw Greens Virgin Smoothie
Mockingbird
Not UPF
Azera americano
Nescafé
Not UPF
Beet It Organic Beetroot Juice 1 Litre
James White
Not UPF
Azera Americano
Nescafé
Not UPF
Bio gyömbér shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
brilliant beetroot
cawston press
Not UPF
Ginger Turmeric Shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
Strawberries & Bananas
Innocent
Not UPF
Yes — Thick White Super Soft Loaf by marks and spencer is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil, which is a highly refined industrial oil considered an ultra-processed ingredient under the NOVA system. Other ingredients are mostly basic or minimally processed (wheat flour, water, yeast, salt, vinegar, rapeseed oil, soya flour, ascorbic acid as a flour treatment agent), but the presence of palm oil is sufficient to make the whole product UPF.
Nomi flags one ingredient in Thick White Super Soft Loaf as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Sourdough White Ciabattin by Jason's, Hand Finished White Sourdough by Coop, Sainsburys White Sourdough Bloomer by Sainsbury’s sourdough bloomer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
