Yes — Oaty Rounds is ultra-processed.
The product is classified as ultra-processed because it contains several industrial ingredients and additives. Specifically, palm oil is a highly processed refined oil, and partially inverted sugar syrup is an industrially processed sugar syrup; both are explicitly considered UPF. In addition, the unspecified flavouring is an industrial flavor additive. These ingredients make the overall product ultra-processed under the NOVA classification, even though it also contains minimally processed components like oats, sugar, and basic flours.
Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.
all butter shortbread rounds
Deluxe Lidl
Not UPF
Scottish All Butter Shortbread Assortment
Marks & Spencer, มาส แอน สเปนเซอร์
Not UPF
Shortbread
Bold, Marks & Spencer
Not UPF
Tesco Scottish Shortbread Assortment Tin
Tesco
Not UPF
All butter shortbread fingers
Tesco
Not UPF
Mini biszkopty
Andante
Not UPF
Sicilian lemon shortbread rounds
Specially Selected
Not UPF
Zero choc chip cookies
Gullón
Not UPF
& Partners No1 Lavender Shortbread
Waitrose
Not UPF
Yes — Oaty Rounds by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives. Specifically, palm oil is a highly processed refined oil, and partially inverted sugar syrup is an industrially processed sugar syrup; both are explicitly considered UPF. In addition, the unspecified flavouring is an industrial flavor additive. These ingredients make the overall product ultra-processed under the NOVA classification, even though it also contains minimally processed components like oats, sugar, and basic flours.
Nomi flags 2 ingredients in Oaty Rounds as ultra-processed markers: palm oil, partially inverted sugar syrup. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.