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No — Sweet Potato Fries is not ultra-processed.
The ingredient list consists of basic foods (sweet potatoes, sunflower oil, wheat flour with vitamin/mineral fortification, cornflour, salt, dried garlic, dried onions, paprika, black pepper, paprika extract) without industrial additives such as emulsifiers, artificial sweeteners, refined industrial syrups, flavour enhancers, or other cosmetic additives. Fortified flour and vitamin/mineral additions are not considered UPF in the given guidance, and sunflower oil is a basic culinary oil. Therefore, this product is not classified as ultra-processed according to the provided NOVA-based rules.
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No — Sweet Potato Fries by Marks & Spencer, Pieminister is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list consists of basic foods (sweet potatoes, sunflower oil, wheat flour with vitamin/mineral fortification, cornflour, salt, dried garlic, dried onions, paprika, black pepper, paprika extract) without industrial additives such as emulsifiers, artificial sweeteners, refined industrial syrups, flavour enhancers, or other cosmetic additives. Fortified flour and vitamin/mineral additions are not considered UPF in the given guidance, and sunflower oil is a basic culinary oil. Therefore, this product is not classified as ultra-processed according to the provided NOVA-based rules.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.