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No — Bran Cereal is not ultra-processed.
The ingredients are mostly whole grains (wheat bran, wholegrain wheat, oat bran) with sugar, malted wheat flour, salt, and vitamin/mineral fortification. There are no industrial additives like emulsifiers, artificial sweeteners, flavorings, or refined syrups. Sugar and basic flours are considered minimally processed, and vitamins/minerals are for fortification, so this is not classified as ultra-processed under the given rules.
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No — Bran Cereal is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are mostly whole grains (wheat bran, wholegrain wheat, oat bran) with sugar, malted wheat flour, salt, and vitamin/mineral fortification. There are no industrial additives like emulsifiers, artificial sweeteners, flavorings, or refined syrups. Sugar and basic flours are considered minimally processed, and vitamins/minerals are for fortification, so this is not classified as ultra-processed under the given rules.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.