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Yes — Chips vinaigre M&S is ultra-processed.
Classified as ultra-processed because the ingredient list includes industrial additives and formulations: malted barley extract in the dried barley malt vinegar (a processed flavoring ingredient) and “natural flavourings” (an added industrial flavoring). These go beyond basic culinary ingredients under NOVA guidelines.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Ready Salted Crisps
Walkers
Not UPF
Just Snax Tortilla Chips
Sainsbury's basics
Not UPF
Ready Salted Crisps
Tesco Finest
Not UPF
Oven Baked Sweet Potato Fries
Strong Roots
Not UPF
Super Seeds Salad Topper
Good 4U
Not UPF
Tortilla chips
Tesco
Not UPF
Mixed Nuts
The Foodie Market
Not UPF
Vegetable chips
Deluxe
Not UPF
Walkers Ready Salted Crisps 6pk
Walkers
Not UPF
Lentil Chips - Sea Salt Flavour
Eat Real
Not UPF
Yes — Chips vinaigre M&S by Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrial additives and formulations: malted barley extract in the dried barley malt vinegar (a processed flavoring ingredient) and “natural flavourings” (an added industrial flavoring). These go beyond basic culinary ingredients under NOVA guidelines.
Nomi flags one ingredient in Chips vinaigre M&S as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.