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Yes — Sea salt & cracked black pepper crisps is ultra-processed.
The product is classified as ultra-processed because it contains maltodextrin, yeast extract, and black pepper extract, which are industrially processed additives/ingredients used for texture and flavor enhancement according to the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Doritos
Doritos
Not UPF
hula hoops original
KP Snacks
Not UPF
Sharwood's Poppadoms, Plain
Sharwood's
Not UPF
Walnuts
Iceland,Tesco
Not UPF
Lentil Chips
Snackrite
Not UPF
Tortilla Chips
Stockwell & Co.
Not UPF
Sweet & Salty Popped Crisps
Popworks
Not UPF
Anglesey sea salt crisps
Pipers
Not UPF
Sea salt lentil chips
proper
Not UPF
Honey Roast Crunch
Graze
Not UPF
Yes — Sea salt & cracked black pepper crisps by M&S Food, M&S Food is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains maltodextrin, yeast extract, and black pepper extract, which are industrially processed additives/ingredients used for texture and flavor enhancement according to the NOVA classification.
Nomi flags 3 ingredients in Sea salt & cracked black pepper crisps as ultra-processed markers: maltodextrin, yeast extract, black pepper extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.