M&S

Cranberry & toasted pecan baton

Barcode 00820394

Scanned 13 times by Nomi users

No — Cranberry & toasted pecan baton is not ultra-processed.

The ingredient list is valid and contains only basic culinary ingredients (flours, water, nuts, cranberries, salt, yeast, sunflower oil) plus vitamin and mineral fortification (calcium carbonate, iron, niacin, thiamin, vitamin D) and malted barley flour. None of the listed ingredients are industrial additives such as artificial sweeteners, flavourings, emulsifiers, thickeners, refined industrial syrups, or palm fruit oil, so this does not meet the NOVA criteria for ultra-processed foods.

Ingredients

No ultra-processed markers

OK

wheat flour

Finely milled flour ground from wheat kernels, used as a base ingredient in many baked goods.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sweetened dried cranberries (11%) (sugar, cranberries)
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

pecan nuts (7%)
OK

rye flour

Milled flour made from rye grains, containing gluten; used in breads and baked goods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat fibre

A cereal-derived dietary fiber from wheat; contains gluten.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

wheatflour contains gluten (with wheatflour calcium carbonate, iron, niacin)
OK

thiamin malted barley (contains gluten)
OK

malted barley flour

Flour made from barley malted to improve fermentation; contains gluten.
OK

vitamin d yeast

Yeast enhanced with added vitamin D, used as a bread leavener or supplement; not an additive but a food ingredient.

Common questions about Cranberry & toasted pecan baton

Is Cranberry & toasted pecan baton ultra-processed?

No — Cranberry & toasted pecan baton by M&S is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and contains only basic culinary ingredients (flours, water, nuts, cranberries, salt, yeast, sunflower oil) plus vitamin and mineral fortification (calcium carbonate, iron, niacin, thiamin, vitamin D) and malted barley flour. None of the listed ingredients are industrial additives such as artificial sweeteners, flavourings, emulsifiers, thickeners, refined industrial syrups, or palm fruit oil, so this does not meet the NOVA criteria for ultra-processed foods.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.