Honey Oat Cereal

Barcode 010011348312

Yes — Honey Oat Cereal is ultra-processed.

The product is classified as ultra-processed because it contains natural flavouring, which is an industrial additive/extract used to modify flavor. All such extracted or synthesized additives are considered markers of ultra-processing under NOVA. Other ingredients like wholegrain oats, sugar, vegetable oils, honey, and sunflower seeds are not UPF on their own, but the presence of natural flavouring makes the overall product UPF.

Ingredients

1 ultra-processed marker

OK

wholegrain oat flakes (81%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

vegetable oil

A generic cooking oil blend (rapeseed and sunflower). Basic culinary oil suitable for frying and baking.
OK

honey

A traditional, natural sweetener produced by honeybees from floral nectar; usually used directly in foods.
OK

sunflower seeds

Small, edible seeds with a mild nutty flavor, used in snacks, baking, and cooking.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.

Common questions about Honey Oat Cereal

Is Honey Oat Cereal ultra-processed?

Yes — Honey Oat Cereal is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains natural flavouring, which is an industrial additive/extract used to modify flavor. All such extracted or synthesized additives are considered markers of ultra-processing under NOVA. Other ingredients like wholegrain oats, sugar, vegetable oils, honey, and sunflower seeds are not UPF on their own, but the presence of natural flavouring makes the overall product UPF.

Which ingredients in Honey Oat Cereal are ultra-processed?

Nomi flags one ingredient in Honey Oat Cereal as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.