Yes — 4 fruity hot cross buns is ultra-processed.
The product is ultra-processed. The ingredient list is valid and includes clear UPF ingredients: invert sugar syrup (an industrially processed inverted sugar) and palm fat (a highly refined palm oil product). It also contains emulsifier mono- and diglycerides of fatty acids, which are industrial additives. Any one of these would classify the product as UPF under NOVA; together they confirm the classification.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Sesame Crispbread with a naturally nutty flavour
Rivercote, Lidl
Not UPF
Brown basmati rice by sainsburys
Sainsbury's
Not UPF
Cashew Cookie Raw Fruit & Nut WholefoodBars
Nakd
Not UPF
Carrot Cake Soft Oaty Bars
Organic Mamia
Not UPF
Smooth almond butter
Meridian
Not UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Pane Pugliese
Crosta & Mollica
Not UPF
Multigrain Alpha Bites
Bear
Not UPF
Seeded Sourdough
Bertinet Bakery
Not UPF
Jordans Natural Muesli
Jordans
Not UPF
Yes — 4 fruity hot cross buns by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed. The ingredient list is valid and includes clear UPF ingredients: invert sugar syrup (an industrially processed inverted sugar) and palm fat (a highly refined palm oil product). It also contains emulsifier mono- and diglycerides of fatty acids, which are industrial additives. Any one of these would classify the product as UPF under NOVA; together they confirm the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.