Sainsbury's

Multigrain Hoops

Barcode 01097719

Scanned 56 times by Nomi users

Yes — Multigrain Hoops is ultra-processed.

Classified as ultra-processed because the ingredient list includes 'flavouring', which is an industrially produced additive, and 'caramelised sugar syrup', an industrially processed sugar syrup. These additives place the product in the NOVA ultra-processed (UPF) category.

Ingredients

2 ultra-processed markers

OK

cereals (wholewheat flour, oat flour, barley flour, maize flour, rice flour)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
UPF

caramelised sugar syrup

A syrup derived from sugar heated to create caramelization; a processed sugars product commonly used as a sweetener or flavoring.
OK

caramel (sugar, water)
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

colour: paprika extract; carrot extract
OK

vitamin mix (niacin, pantothenic acid, vitamin b6, riboflavin, thiamin, folic acid, vitamin d, vitamin b12)

Healthier alternatives

Reviewed by Nomi

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Common questions about Multigrain Hoops

Is Multigrain Hoops ultra-processed?

Yes — Multigrain Hoops by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes 'flavouring', which is an industrially produced additive, and 'caramelised sugar syrup', an industrially processed sugar syrup. These additives place the product in the NOVA ultra-processed (UPF) category.

Which ingredients in Multigrain Hoops are ultra-processed?

Nomi flags 2 ingredients in Multigrain Hoops as ultra-processed markers: caramelised sugar syrup, flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Multigrain Hoops?

Nomi has reviewed similar products that are not ultra-processed, including supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.