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Yes — Fresh custard is ultra-processed.
This custard contains several ultra-processed ingredients and additives, including modified maize starch (a chemically modified starch used as a thickener), flavouring (an industrial flavour additive), and tara gum (a stabiliser). These industrial formulations and additives classify the product as ultra-processed under the NOVA system.
Yes — Fresh custard by By sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). This custard contains several ultra-processed ingredients and additives, including modified maize starch (a chemically modified starch used as a thickener), flavouring (an industrial flavour additive), and tara gum (a stabiliser). These industrial formulations and additives classify the product as ultra-processed under the NOVA system.
Nomi flags one ingredient in Fresh custard as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.