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Yes — NATURE VALLEY CRUNCHY OATS & HONEY is ultra-processed.
The product is classified as ultra-processed because it contains sunflower lecithin, an emulsifier, which is an industrial additive. Under the provided NOVA-based rules, the presence of emulsifiers and other industrial additives is sufficient to classify a product as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Raspberry & Almond Pressed Fruit & Nut Bars
M&S Food
Not UPF
Mixed Berry Oat Bars
Deliciously Ella
Not UPF
soft oaty bar
organix
Not UPF
Long Grain Rice
Ben's Original
Not UPF
Original Peanut Butter Stuffed Oat Bar
Pip & Nut
Not UPF
Basmati Reis
Tilda
Not UPF
Flaxseed
Linwoods
Not UPF
Popping Corn
Natco
Not UPF
peanut butter oat bar
Peanut Butter
Not UPF
Whole Grain Express Quinoa
Quinola
Not UPF
Yes — NATURE VALLEY CRUNCHY OATS & HONEY by NATURE VALLEY is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains sunflower lecithin, an emulsifier, which is an industrial additive. Under the provided NOVA-based rules, the presence of emulsifiers and other industrial additives is sufficient to classify a product as UPF.
Nomi flags one ingredient in NATURE VALLEY CRUNCHY OATS & HONEY as an ultra-processed marker: sunflower lecithin (emulsifier) and sodium bicarbonate (raising agent). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Apple & Raisin Oat Bars by deliciously ella, Peanut Butter Oat Bars by Deliciously Ella, Apple & Cinnamon Peanut Butter Stuffed Oat Bar by Pip & Nut. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.