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Yes — Hash Browns is ultra-processed.
This product is classified as ultra-processed (UPF) because it contains dextrose, which is an industrially refined sugar, and natural onion flavour, which is an added flavouring. Both are markers of ultra-processing under the NOVA classification, even though the base ingredients (potatoes, oil, onions, salt, spices) are minimally processed foods or basic culinary ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Yes — Hash Browns by By Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) because it contains dextrose, which is an industrially refined sugar, and natural onion flavour, which is an added flavouring. Both are markers of ultra-processing under the NOVA classification, even though the base ingredients (potatoes, oil, onions, salt, spices) are minimally processed foods or basic culinary ingredients.
Nomi flags one ingredient in Hash Browns as an ultra-processed marker: dextrose. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Cauliflower Hashbrown by Strong Roots, Courgette and spinach hashbrown by Strong Roots, Hash Browns by Harvest Basket. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
