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Yes — Feastables - Milk Chocolate is ultra-processed.
The product is classified as ultra-processed (UPF) because it contains the emulsifier soya lecithin (emulgator (sojalecithine)), which is an industrial additive used to modify texture and is considered an ultra-processed ingredient under NOVA guidelines.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Milk Single Origin Chocolate
Waitrose
Not UPF
Intense Dark Chocolate 85% Cocoa Solids
Marks & Spencer
Not UPF
Hazelnut Butter Dark Chocolate
Hu
Not UPF
Ugandan dark chocolate
Sainsburys,Sainsbury's
Not UPF
Madagascan Dark Chocolate
Extra Special, Asda Extra Special
Not UPF
Yoyos Strawberry Multipack 5 x
BEAR
Not UPF
Cashew Butter + Pure Vanilla Bean Dark Chocolate
Hu
Not UPF
Almond Butter + Puffed Quinoa Dark Chocolate
Hu
Not UPF
Single Origin - Intense Dark Cacao
Marks & Spencer
Not UPF
Organic Dark Cooking Chocolate
Green & Black's
Not UPF
Yes — Feastables - Milk Chocolate by Feastables, MrBeast is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because it contains the emulsifier soya lecithin (emulgator (sojalecithine)), which is an industrial additive used to modify texture and is considered an ultra-processed ingredient under NOVA guidelines.
Nomi has reviewed similar products that are not ultra-processed, including Dark milk chocolate by Tesco, single origin milk chocolate by Marks & Spencer, Milk Single Origin Chocolate by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
