Yes — HONEY NUT FLAKES is ultra-processed.
The ingredient list is valid. The product is ultra-processed because it contains clear UPF ingredients/additives, including glucose syrup (an industrially processed sugar syrup), barley malt extract (an industrial flavoring extract), and an emulsifier (mono- and diglycerides of fatty acids), which is an industrial additive used to modify texture and stability.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Whole Oat Drink
Oatly
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Oat unsweetened
venmondo
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
White Sourdough Bloomer
Coop
Not UPF
Organic Porridge Oats
Kavanagh's
Not UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Multigrain Alpha Bites
Bear
Not UPF
Yes — HONEY NUT FLAKES by CROWNFIELD is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is ultra-processed because it contains clear UPF ingredients/additives, including glucose syrup (an industrially processed sugar syrup), barley malt extract (an industrial flavoring extract), and an emulsifier (mono- and diglycerides of fatty acids), which is an industrial additive used to modify texture and stability.
Nomi flags 3 ingredients in HONEY NUT FLAKES as ultra-processed markers: Barley Malt Extract, glucose syrup, mono- and diglycerides of fatty acids. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Corn Flakes by M&S. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.