Crownfield

Multigrain Hoops

Barcode 20425609

Scanned 105 times by Nomi users

Yes — Multigrain Hoops is ultra-processed.

The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrially processed sugars and additives, specifically glucose syrup and invert sugar syrup, which are refined, industrially produced sweeteners according to NOVA. The presence of a color additive (annatto norbixin) also reflects industrial formulation. While it also contains whole grains and basic ingredients, the inclusion of these UPF ingredients makes the overall product ultra-processed.

Ingredients

2 ultra-processed markers

OK

multigrain flour mix

A blend of multiple flours including wheat and various wholegrain cereals, used as a base baking ingredient.
OK

wholegrain maize semolina

Coarse-pgrained flour made from maize (corn) high in fiber, used in baking and cooking.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

carob flour

Flour ground from carob pods, used as a cocoa-like alternative and thickener in recipes.
OK

annatto color (norbixin)

A natural food colorant derived from annatto seeds. Norbixin is one of the pigments responsible for the orange-yellow hue.
OK

nuts

A basic, whole-food ingredient consisting of kernels from various tree or bush species (e.g., almonds, walnuts, cashews). Rich in fats and protein.
OK

peanuts and soya

A combination of peanuts and soy; common allergen-containing ingredients used in foods.

Healthier alternatives

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Common questions about Multigrain Hoops

Is Multigrain Hoops ultra-processed?

Yes — Multigrain Hoops by Crownfield is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrially processed sugars and additives, specifically glucose syrup and invert sugar syrup, which are refined, industrially produced sweeteners according to NOVA. The presence of a color additive (annatto norbixin) also reflects industrial formulation. While it also contains whole grains and basic ingredients, the inclusion of these UPF ingredients makes the overall product ultra-processed.

Which ingredients in Multigrain Hoops are ultra-processed?

Nomi flags 2 ingredients in Multigrain Hoops as ultra-processed markers: glucose syrup, invert sugar syrup. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Multigrain Hoops?

Nomi has reviewed similar products that are not ultra-processed, including supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.