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Yes — Blueberry Wheats is ultra-processed.
The product is classified as ultra-processed because the blueberry filling contains several industrial ingredients and additives characteristic of UPFs: dextrose, glucose syrup, maltodextrin (listed as thickener: maltrodextrin), and natural flavourings. These are refined, industrially produced sugars and flavoring agents not used in home kitchens, which places the product in the ultra-processed (NOVA 4) category.
Other drinks Nomi has checked — these ones aren't ultra-processed.
White Sourdough Bloomer
Coop
Not UPF
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
Oat
Vemondo, Lidl
Not UPF
Brown Rice
Tesco
Not UPF
Long grain rice - Classic
Worldwide Foods,Aldi
Not UPF
Plenish barista oat
Plenish
Not UPF
Milled Flax Seeds
TESCO
Not UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Multigrain Alpha Bites
Bear
Not UPF
Jordans Natural Muesli
Jordans
Not UPF
Yes — Blueberry Wheats by Crownfield is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because the blueberry filling contains several industrial ingredients and additives characteristic of UPFs: dextrose, glucose syrup, maltodextrin (listed as thickener: maltrodextrin), and natural flavourings. These are refined, industrially produced sugars and flavoring agents not used in home kitchens, which places the product in the ultra-processed (NOVA 4) category.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.