Crownfield

Blueberry Wheats

Barcode 20511395

Scanned 24 times by Nomi users

Yes — Blueberry Wheats is ultra-processed.

The product is classified as ultra-processed because the blueberry filling contains several industrial ingredients and additives characteristic of UPFs: dextrose, glucose syrup, maltodextrin (listed as thickener: maltrodextrin), and natural flavourings. These are refined, industrially produced sugars and flavoring agents not used in home kitchens, which places the product in the ultra-processed (NOVA 4) category.

Ingredients

1 ultra-processed marker

OK

british wholegrain wheat

Wholegrain wheat grain used as a basic ingredient in bread and bakery products. Not refined, minimally processed.
UPF

blueberry filling

A processed filling containing reconstituted blueberry purée and multiple additives including humectants, sweeteners, thickeners, gelling agents and flavorings.

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Common questions about Blueberry Wheats

Is Blueberry Wheats ultra-processed?

Yes — Blueberry Wheats by Crownfield is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because the blueberry filling contains several industrial ingredients and additives characteristic of UPFs: dextrose, glucose syrup, maltodextrin (listed as thickener: maltrodextrin), and natural flavourings. These are refined, industrially produced sugars and flavoring agents not used in home kitchens, which places the product in the ultra-processed (NOVA 4) category.

Which ingredients in Blueberry Wheats are ultra-processed?

Nomi flags one ingredient in Blueberry Wheats as an ultra-processed marker: blueberry filling. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.