Yes — Sea salt & vinegar popped chips is ultra-processed.
Classified as ultra-processed because the ingredient list contains industrial additives/processing aids such as flavouring and potassium chloride (E508), and refined forms of ingredients like dried potato products and starches used in a reconstituted snack product.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Doritos
Doritos
Not UPF
hula hoops original
KP Snacks
Not UPF
Sharwood's Poppadoms, Plain
Sharwood's
Not UPF
Walnuts
Iceland,Tesco
Not UPF
Lentil Chips
Snackrite
Not UPF
Tortilla Chips
Stockwell & Co.
Not UPF
Sweet & Salty Popped Crisps
Popworks
Not UPF
Anglesey sea salt crisps
Pipers
Not UPF
Sea salt lentil chips
proper
Not UPF
Honey Roast Crunch
Graze
Not UPF
Yes — Sea salt & vinegar popped chips by M&S is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list contains industrial additives/processing aids such as flavouring and potassium chloride (E508), and refined forms of ingredients like dried potato products and starches used in a reconstituted snack product.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.