M&S, Marks & Spencer

Smoky Barbecue Flavour Popped Chips

Barcode 29036387

Scanned 8 times by Nomi users

Yes — Smoky Barbecue Flavour Popped Chips is ultra-processed.

This product is classified as ultra-processed because it contains several industrial ingredients and additives beyond basic culinary components. Specifically, maltodextrin (an industrially produced refined starch derivative), yeast extract (a flavor enhancer), generic flavouring (industrial flavorings), and paprika extract (used as a color/flavor extract) are all considered UPF-type ingredients under NOVA. The presence of any of these is sufficient to classify the overall product as ultra-processed.

Ingredients

4 ultra-processed markers

OK

dried potatoes 45%
OK

rice flour cornflour
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

smoked paprika

A spice made from dried, smoked, and ground red peppers (pimentón). Rich, sweet-smoky flavor with mild heat used in numerous cuisines including Spanish dishes.
OK

dried onions

Dehydrated onion flakes or powder used to impart onion flavour; essentially a preserved form of a basic vegetable.
OK

oak smoked sugar dried tomatoes
OK

citric acid

A naturally occurring weak organic acid used as an acidity regulator and preservative in foods and beverages.
UPF

yeast extract

A flavor-enhancing extract produced from yeast cells, rich in amino acids and natural glutamates, commonly used to augment savory flavors.
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
OK

dried garlic

Dehydrated garlic cloves ground or whole, used as a pungent seasoning with long shelf life.
OK

ground spices

Ground spices are dried aromatic plant parts (such as pepper, cumin, coriander) that have been milled into a powder. They contribute aroma and flavor and are used as a basic culinary ingredient.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

dried oregano

A dried herb from the oregano plant (Origanum vulgare). Offers pungent, warm, slightly bitter flavors and is widely used in Italian and Greek cooking.
UPF

paprika extract

Concentrated flavor ingredient derived from paprika (capsicum) used to impart paprika flavor without the physical pepper pieces.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.

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Common questions about Smoky Barbecue Flavour Popped Chips

Is Smoky Barbecue Flavour Popped Chips ultra-processed?

Yes — Smoky Barbecue Flavour Popped Chips by M&S, Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains several industrial ingredients and additives beyond basic culinary components. Specifically, maltodextrin (an industrially produced refined starch derivative), yeast extract (a flavor enhancer), generic flavouring (industrial flavorings), and paprika extract (used as a color/flavor extract) are all considered UPF-type ingredients under NOVA. The presence of any of these is sufficient to classify the overall product as ultra-processed.

Which ingredients in Smoky Barbecue Flavour Popped Chips are ultra-processed?

Nomi flags 4 ingredients in Smoky Barbecue Flavour Popped Chips as ultra-processed markers: maltodextrin, yeast extract, flavouring, paprika extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.