Marks & Spencer

Popped not fried

Barcode 29127306

Scanned 14 times by Nomi users

Yes — Popped not fried is ultra-processed.

Classified as ultra-processed because the ingredient list includes maltodextrin (an industrially processed sugar) and dried yeast extract (a flavor enhancer), which are UPF markers under the NOVA system. The presence of acidity regulator (E332) also indicates industrial formulation beyond basic culinary ingredients.

Ingredients

2 ultra-processed markers

OK

• dried potatoes (47%)
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

cornflour

Ground corn starch used as a thickening agent in cooking and baking.
OK

maize flour

Finely ground maize used as a staple ingredient in baking and cooking; a basic food commodity.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

acidity regulator: e332
OK

citric acid

A weak organic acid found in citrus fruits, commonly used as an acidulant and preservative in foods and beverages.
OK

potassium chloride

Mineral salt used as a salt substitute in food. A basic inorganic ingredient commonly used for seasoning or fortification; not ultra-processed.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
UPF

dried yeast extract

A concentrated savory extract derived from yeast, used as a flavor enhancer with a strong umami profile (similar to Marmite or Vegemite). It is produced by concentrating yeast autolyzates and is considered an ultra-processed extract.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.

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Common questions about Popped not fried

Is Popped not fried ultra-processed?

Yes — Popped not fried by Marks & Spencer is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes maltodextrin (an industrially processed sugar) and dried yeast extract (a flavor enhancer), which are UPF markers under the NOVA system. The presence of acidity regulator (E332) also indicates industrial formulation beyond basic culinary ingredients.

Which ingredients in Popped not fried are ultra-processed?

Nomi flags 2 ingredients in Popped not fried as ultra-processed markers: maltodextrin, dried yeast extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.