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No — Plain White Flour is not ultra-processed.
The only meaningful ingredient is wheat flour, which is a basic culinary ingredient. The added nutrients (calcium carbonate, iron, niacin, thiamin) are standard fortification vitamins/minerals and are not considered ultra-processed additives under NOVA. No industrial flavorings, emulsifiers, or industrial sweeteners are present, so this is not UPF.
Other drinks products Nomi has analysed ingredient by ingredient.
Coconut Water
Vita Coco
Not UPF
Coca-Cola Zero Sugar 25cl
Coca-Cola
UPF
brilliant beetroot
cawston press
Not UPF
diet coke 500ml
Coca-Cola, Diet Coke, The Coca-Cola Company, Tiffin Sandwiches
UPF
Blackcurrant Squash
Ribena
UPF
Ginger Turmeric Shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
Double Concentrate Orange Squash No Added Sugar
Robinsons
UPF
Double Concentrate Apple & Blackcurrant Squash No Added Sugar
Robinsons
UPF
Strawberries & Bananas
Innocent
Not UPF
No — Plain White Flour by Marks & Spencer is not ultra-processed, so it is not a UPF (ultra-processed food). The only meaningful ingredient is wheat flour, which is a basic culinary ingredient. The added nutrients (calcium carbonate, iron, niacin, thiamin) are standard fortification vitamins/minerals and are not considered ultra-processed additives under NOVA. No industrial flavorings, emulsifiers, or industrial sweeteners are present, so this is not UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.