M&S FOOD

FRUIT MUESLI

Barcode 29306466

Scanned 22 times by Nomi users

Yes — FRUIT MUESLI is ultra-processed.

Classified as ultra-processed because it contains barley malt extract (an industrially processed flavouring/sweetener) and unspecified flavouring in the sweetened banana chips, both of which fall under NOVA ultra-processed additives. Preservatives E220 and E223 are also extracted additives consistent with UPF classification.

Ingredients

1 ultra-processed marker

OK

oat flakes (22%)
OK

wheat flakes

Thin, crisp flakes made from milled wheat, typically toasted. Used as breakfast cereal or incorporated into foods for texture.
OK

toasted malted wheatflakes
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

sultanas (13%)
OK

raisins

Dried grapes, sweet and chewy, used as a snack or ingredient in baked goods and dishes; provide natural sugars and nutrients.
OK

sweetened banana chips (8%) (bananas coconut oil sugar flavouring)
OK

barley flakes (6%)
OK

apricots (5% (apricots rice flour preservative: e220 (sulphites)))
OK

dried apple pieces (2%) (apples - preservative: e223 (sulphites))
OK

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about FRUIT MUESLI

Is FRUIT MUESLI ultra-processed?

Yes — FRUIT MUESLI by M&S FOOD is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains barley malt extract (an industrially processed flavouring/sweetener) and unspecified flavouring in the sweetened banana chips, both of which fall under NOVA ultra-processed additives. Preservatives E220 and E223 are also extracted additives consistent with UPF classification.

Which ingredients in FRUIT MUESLI are ultra-processed?

Nomi flags one ingredient in FRUIT MUESLI as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.