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No — Brain Ball is not ultra-processed.
Ingredients are whole or minimally processed foods (date paste, almond butter, nuts, chicory fibre, freeze-dried fruits) plus vitamin and mineral fortification (vitamin C, iron, zinc, vitamin B12, vitamin D), which are allowed and do not in themselves make a product ultra-processed under the given rules. No industrial sweeteners, emulsifiers, thickeners, industrial extracts, refined syrups, flavourings, or other UPF additives are listed.
No — Brain Ball by M&S Food is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are whole or minimally processed foods (date paste, almond butter, nuts, chicory fibre, freeze-dried fruits) plus vitamin and mineral fortification (vitamin C, iron, zinc, vitamin B12, vitamin D), which are allowed and do not in themselves make a product ultra-processed under the given rules. No industrial sweeteners, emulsifiers, thickeners, industrial extracts, refined syrups, flavourings, or other UPF additives are listed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.