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Choco hoops by Marks & Spencer, M&S
Marks & Spencer, M&S

Choco hoops

Barcode 29455607
Not Ultra-Processed

No — Choco hoops is not ultra-processed.

This cereal is made from gluten-free oat flour, corn flour, brown rice flour, date syrup, cocoa powder, and salt. These are basic culinary ingredients or minimally processed foods without industrial additives like emulsifiers, artificial sweeteners, flavor enhancers, or processed syrups. Date syrup and cocoa powder are traditional, simple ingredients rather than industrial formulations, so the product is not ultra-processed under NOVA.

Ingredients

No ultra-processed markers
  • OK
    gluten-free oat flour, corn flour, brown rice flour, date syrup, cocoa powder, salt
    A blend of basic baking ingredients commonly used in gluten-free recipes: gluten-free oat flour, corn flour, brown rice flour, date syrup, cocoa powder and salt.

Common questions about Choco hoops

Is Choco hoops ultra-processed?

No — Choco hoops by Marks & Spencer, M&S is not ultra-processed, so it is not a UPF (ultra-processed food). This cereal is made from gluten-free oat flour, corn flour, brown rice flour, date syrup, cocoa powder, and salt. These are basic culinary ingredients or minimally processed foods without industrial additives like emulsifiers, artificial sweeteners, flavor enhancers, or processed syrups. Date syrup and cocoa powder are traditional, simple ingredients rather than industrial formulations, so the product is not ultra-processed under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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