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Yes — frubes is ultra-processed.
Product contains multiple ultra-processed ingredients, including pre-identified UPF components: modified manioc and maize starch, calcium citrate, natural flavourings, stabiliser: guar gum, preservative: potassium sorbate. Therefore classified as UPF under NOVA.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Free Range Milk - Chocolate
Tom parker
Not UPF
Kefil
Morrisons
Not UPF
Leche Sin lactosa Entera
Milbona
Not UPF
Peach Halves in Grape Juice
Freshona
Not UPF
British Semi skimmed milk
Asda
Not UPF
Waitrose semi-skimmed milk
Essential Waitrose, Waitrose
Not UPF
Tom Parker Chocolate Milk
Not UPF
EZABLE CONTAINS 0.3% FAT HIGH IN CALCIUM Use By 00
Co-Op
Not UPF
Semi Skimmed Milk
Iceland
Not UPF
Beautiful Immunity Kefir
Beautiful Immunity
Not UPF
Yes — frubes by yoplair is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains multiple ultra-processed ingredients, including pre-identified UPF components: modified manioc and maize starch, calcium citrate, natural flavourings, stabiliser: guar gum, preservative: potassium sorbate. Therefore classified as UPF under NOVA.
Nomi flags one ingredient in frubes as an ultra-processed marker: 2% - cream (milk) - skimmed milk powder - modified manioc and maize starch - calcium citrate - natural flavourings - stabiliser: guar gum - acid: citric acid - preservative: potassium sorbate - lactic cultures (milk) - vitamin d. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.