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Yes — frubes is ultra-processed.
Ultra-processed; best enjoyed occasionally rather than as an everyday choice.
Frubes is ultra-processed because it contains several industrial additives and formulations: modified manioc and maize starch, natural flavourings, guar gum stabiliser, potassium sorbate preservative, and calcium citrate. These ingredients are used to modify texture, flavour, stability, or shelf life. The product also contains cream, skimmed milk powder, and added vitamin D; the pre-identified UPF ingredients contribute to its classification.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Peach Halves in Grape Juice
Freshona
Not UPF
British Semi skimmed milk
Asda
Not UPF
Waitrose semi-skimmed milk
Essential Waitrose, Waitrose
Not UPF
Tom Parker Chocolate Milk
Not UPF
EZABLE CONTAINS 0.3% FAT HIGH IN CALCIUM Use By 00
Co-Op
Not UPF
Semi Skimmed Milk
Iceland
Not UPF
Beautiful Immunity Kefir
Beautiful Immunity
Not UPF
Morrisons semi skimmed milk
Morrissons, Morrisons
Not UPF
Riverford Organic Kefir
Riverford
Not UPF
Kefir
Biotiful
Not UPF
Yes — frubes by yoplair is ultra-processed, so it counts as a UPF (ultra-processed food). Frubes is ultra-processed because it contains several industrial additives and formulations: modified manioc and maize starch, natural flavourings, guar gum stabiliser, potassium sorbate preservative, and calcium citrate. These ingredients are used to modify texture, flavour, stability, or shelf life. The product also contains cream, skimmed milk powder, and added vitamin D; the pre-identified UPF ingredients contribute to its classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.