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Yes — Frubes is ultra-processed.
The product is classified as ultra-processed (UPF) because the ingredient list includes several industrial additives and processed ingredients, such as modified manioc and maize starch (a chemically modified starch), natural flavouring (an industrial flavouring agent), stabiliser guar gum, preservative potassium sorbate, and refined isolated sugar. These extracted and synthesized additives and industrially processed components place the product in the UPF category according to the NOVA system.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other baby & toddler Nomi has checked — these ones aren't ultra-processed.
Chubky Apple & date fruit bar
Organix
Not UPF
Raspberry & apple Soft Oaty Bar
Organix
Not UPF
Bangers & mash
Ella's Kitchen
Not UPF
carrot cake soft oaty bars
organix
Not UPF
mini flapjack bites
Organix
Not UPF
Rasberry and Apple Oaty Bars
Organix,organix goodies
Not UPF
Raspberry Rice Cakes
Lidl
Not UPF
Baby Pasta
Piccolo
Not UPF
Carrot cake soft oaty bar
Organix
Not UPF
Organic banana and plum multigrain porridge
Sainsbury's
Not UPF
Yes — Frubes by Yoplait is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) because the ingredient list includes several industrial additives and processed ingredients, such as modified manioc and maize starch (a chemically modified starch), natural flavouring (an industrial flavouring agent), stabiliser guar gum, preservative potassium sorbate, and refined isolated sugar. These extracted and synthesized additives and industrially processed components place the product in the UPF category according to the NOVA system.
Nomi has reviewed similar products that are not ultra-processed, including Naked strawberry yogurt by Onken, Strawberry yogurt by Longley Farm, Strawberry & Banana Yogurt by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
