Yes — Pepsi Max is ultra-processed.
Pepsi Max is ultra-processed because it contains several industrial additives and formulations not used in home cooking, including artificial sweeteners (aspartame, acesulfame K), colour (caramel E150d), acidity regulators (sodium citrate), and unspecified flavourings. These ingredients place it in the NOVA ultra-processed food category.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Innocent Strawberries and bananas
innocent
Not UPF
Energise Super smoothie
Innocent
Not UPF
Raw Boost
Mockingbird
Not UPF
Extra Virgin Olive Oil
Filippo Berio
Not UPF
Puglian Extra Virgin Oil
Aldi
Not UPF
Carbonated Natural Mineral Water
Nestlé, San Pellegrino
Not UPF
Blueberry & Blackcurrant Cordial
Belvoir Farm
Not UPF
Innocent smoothie for kids
Innocent
Not UPF
Spring Water
Kirkland Signature
Not UPF
100% Apple Juice
Appletiser
Not UPF
Yes — Pepsi Max by Pepsi zero, PepsiCo is ultra-processed, so it counts as a UPF (ultra-processed food). Pepsi Max is ultra-processed because it contains several industrial additives and formulations not used in home cooking, including artificial sweeteners (aspartame, acesulfame K), colour (caramel E150d), acidity regulators (sodium citrate), and unspecified flavourings. These ingredients place it in the NOVA ultra-processed food category.
Nomi flags 2 ingredients in Pepsi Max as ultra-processed markers: caramel color (e150d), sodium citrate. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.