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No — cous cous is not ultra-processed.
The product contains a single basic ingredient, durum wheat semolina, which is a minimally processed staple food without additives, industrial sweeteners, flavorings, or emulsifiers. According to NOVA, it is not ultra-processed.
Other pasta, rice & noodles products Nomi has analysed ingredient by ingredient.
Wholegrain Brown Basmati Rice
Tilda
Not UPF
Egg Noodles
Tesco
Not UPF
Straight To Wok Medium Noodles
Tesco
Not UPF
EGG NOODLES
Sainsbury's
Not UPF
Udon Noodles
Taste of
UPF
Wholewheat Couscous
Tesco
Not UPF
Golden Vegetable rice
Lidl
UPF
Wholegrain rice
Waitrose
Not UPF
Fine Egg Noodles
Tesco
Not UPF
Wholewheat fusili
By sainsbury's
Not UPF
No — cous cous by Sainsburys is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains a single basic ingredient, durum wheat semolina, which is a minimally processed staple food without additives, industrial sweeteners, flavorings, or emulsifiers. According to NOVA, it is not ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.