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Yes — Skyr Icelandic Style Strawberry Yogurt is ultra-processed.
The product is classified as ultra-processed because it contains at least one ultra-processed additive: natural flavouring. According to NOVA, extracted, isolated, or synthesized additives such as flavourings indicate an ultra-processed food. Other ingredients (skimmed milk, strawberries, sugar, maize starch, lemon juice from concentrate) are not, by themselves, ultra-processed under these rules, but the presence of natural flavouring is sufficient to classify the overall product as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Lidl High Protein Greek Yog
Lidl
Not UPF
Organic Unsalted Butter
Yeo Valley
Not UPF
0% Fat Greek Yogurt
Tesco Finest
Not UPF
BRITISH FREE RANGE 12 LARGE EGGS
MEREVALE
Not UPF
Natural Yogurt
Tesco
Not UPF
Crème fraîche
Sainsbury's
Not UPF
Fat free natural yoghurt
Aldi
Not UPF
Large free range eggs
Tesco
Not UPF
Creamy Greek Natural Yogurt
Milbona
Not UPF
Graham's Gold Smooth
Graham's
Not UPF
Yes — Skyr Icelandic Style Strawberry Yogurt by Arla is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains at least one ultra-processed additive: natural flavouring. According to NOVA, extracted, isolated, or synthesized additives such as flavourings indicate an ultra-processed food. Other ingredients (skimmed milk, strawberries, sugar, maize starch, lemon juice from concentrate) are not, by themselves, ultra-processed under these rules, but the presence of natural flavouring is sufficient to classify the overall product as UPF.
Nomi flags one ingredient in Skyr Icelandic Style Strawberry Yogurt as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Naked strawberry yogurt by Onken, Strawberry yogurt by Longley Farm, Strawberry & Banana Yogurt by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
