Pick Up

Pick up! original

Barcode 4017100284618

Scanned 37 times by Nomi users

Yes — Pick up! original is ultra-processed.

The product contains several ultra-processed ingredients/additives according to NOVA, including palm oil (a highly refined oil), glucose syrup (industrially refined sugar syrup), emulsifier (lecithins), unspecified flavourings, and raising agents beyond simple baking soda (diphosphates). These industrial formulations and additives classify the product as ultra-processed.

Ingredients

3 ultra-processed markers

OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
OK

whole milk powder

Whole milk powder is made by evaporating milk to dryness. It is a convenient form of milk that can be reconstituted with water. It is used in baking, confectionery, and as a milk substitute in various recipes.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

clarified butter
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

whey (milk) products

Dairy byproduct from cheese production, containing whey protein and lactose. Commonly used as a supplement or ingredient in foods.
UPF

sodium carbonates raising agents

Leavening agents containing sodium carbonate (soda ash) used to produce carbon dioxide for doughs and batters.
OK

diphosphates; emulsifier: lecithins; flavourings
OK

ground hazelnuts
OK

starch (wheat)
OK

citric acid

A naturally occurring weak organic acid used as an acidity regulator and preservative in foods and beverages.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Double Chocolate Hazelnut Biscuits

Rhythm 108

View product →

Swap it for something less processed

See all Biscuits & Cookies →

Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.

Common questions about Pick up! original

Is Pick up! original ultra-processed?

Yes — Pick up! original by Pick Up is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including palm oil (a highly refined oil), glucose syrup (industrially refined sugar syrup), emulsifier (lecithins), unspecified flavourings, and raising agents beyond simple baking soda (diphosphates). These industrial formulations and additives classify the product as ultra-processed.

Which ingredients in Pick up! original are ultra-processed?

Nomi flags 3 ingredients in Pick up! original as ultra-processed markers: palm oil, glucose syrup, sodium carbonates raising agents. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Pick up! original?

Nomi has reviewed similar products that are not ultra-processed, including Double Chocolate Hazelnut Biscuits by Rhythm 108. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.