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Yes — Kong Strong is ultra-processed.
This product is classified as ultra-processed (UPF) because it contains several industrial additives and formulations, including artificial sweeteners (acésulfame K, aspartame), flavoring (arôme), colorant (caramel ordinaire), and added functional compounds typical of energy drinks (taurine). According to NOVA, the presence of these additives and engineered ingredients used to modify taste, color, and function goes beyond basic culinary processing and places the product in the ultra-processed category.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Raw Greens Virgin Smoothie
Mockingbird
Not UPF
Azera americano
Nescafé
Not UPF
Beet It Organic Beetroot Juice 1 Litre
James White
Not UPF
Azera Americano
Nescafé
Not UPF
Bio gyömbér shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
brilliant beetroot
cawston press
Not UPF
Coconut Water
Vita Coco
Not UPF
Ginger Turmeric Shot
Solevita
Not UPF
Strawberries & Bananas
Innocent
Not UPF
Yes — Kong Strong by Kong Strong,Kong Strong Urban Classic Energy Drink is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) because it contains several industrial additives and formulations, including artificial sweeteners (acésulfame K, aspartame), flavoring (arôme), colorant (caramel ordinaire), and added functional compounds typical of energy drinks (taurine). According to NOVA, the presence of these additives and engineered ingredients used to modify taste, color, and function goes beyond basic culinary processing and places the product in the ultra-processed category.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.