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Yes — Wholegrain red & wild microwavable rice is ultra-processed.
Not a great choice for everyday, due to its industrial bouillon additives.
This product is classified as ultra-processed because the vegetable bouillon contains dextrose, an industrially refined sugar, and yeast extract, a flavor enhancer. It also contains added colour and spice and herb extracts used in an industrial seasoning formulation. The rice, sunflower or rapeseed oil, vegetables, and herbs themselves are not the reason for the classification.
Other pasta, rice & noodles Nomi has checked — these ones aren't ultra-processed.
Basmati micro rice
Asda
Not UPF
Green Pea fusili
Sainsburys
Not UPF
Medium Egg Noodles
Waitrose
Not UPF
Udon Noodles
Vitasia, Lidl
Not UPF
Macaroni
Combi o, Combino, Lidl, Combio Maccar
Not UPF
Microwave Basmati Rice
The Grower's Harvest
Not UPF
Noodles
Bare naked foods, BareNaked Foods
Not UPF
Penne
Sainsbury's
Not UPF
wholegrain rice
Asda
Not UPF
Wholewheat Lasagne Sheets
By sainsbury's
Not UPF
Yes — Wholegrain red & wild microwavable rice by Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because the vegetable bouillon contains dextrose, an industrially refined sugar, and yeast extract, a flavor enhancer. It also contains added colour and spice and herb extracts used in an industrial seasoning formulation. The rice, sunflower or rapeseed oil, vegetables, and herbs themselves are not the reason for the classification.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.