Yes — Wholegrain red & wild microwavable rice is ultra-processed.
The product is UPF because the vegetable bouillon contains dextrose (an industrially refined sugar) and yeast extract (a flavor enhancer), which are both ultra-processed additives according to NOVA-style criteria.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Whole Grain Express Quinoa
Quinola
Not UPF
Healthfullicious'ly Wake Crunch
GOE Wellness
Not UPF
Basmati Rice
Tiori
Not UPF
Tesco Quinoa And Bulgar Wheat
Tesco
Not UPF
Glorious grains
merchant gourmet
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
Yes — Wholegrain red & wild microwavable rice by Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF because the vegetable bouillon contains dextrose (an industrially refined sugar) and yeast extract (a flavor enhancer), which are both ultra-processed additives according to NOVA-style criteria.
Nomi has reviewed similar products that are not ultra-processed, including Brown, Red & Wild Wholegrain Rice by Merchant Gourmet, wholegrain and wild rice by Sainsburys. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.