Yes — Deluxe Sea Salt & Balsamic Vinegar Crisps is ultra-processed.
Classified as ultra-processed because the seasoning contains maltodextrin, which is an industrially processed carbohydrate additive used as a bulking agent and flavour carrier. Presence of any such industrial formulations makes the overall product UPF under NOVA guidelines.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Lightly Salted Potato Chips
Kettle
Not UPF
Proper Corn Sea Salted Popcorn
Proper
Not UPF
Corn Smoked BBQ Crunchy Corn
Love Corn
Not UPF
Salted Popcorn
Propercorn,John West
Not UPF
Unsalted Roasted Nuts
KP
Not UPF
Proper corn sea salt
Proper
Not UPF
Doritos
Doritos
Not UPF
hula hoops original
KP Snacks
Not UPF
Sharwood's Poppadoms, Plain
Sharwood's
Not UPF
Walnuts
Iceland,Tesco
Not UPF
Yes — Deluxe Sea Salt & Balsamic Vinegar Crisps by Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the seasoning contains maltodextrin, which is an industrially processed carbohydrate additive used as a bulking agent and flavour carrier. Presence of any such industrial formulations makes the overall product UPF under NOVA guidelines.
Nomi has reviewed similar products that are not ultra-processed, including Lightly Salted Potato chips by Kettle, Anglesey sea salt crisps by Pipers, Walkers Ready Salted Crisps 6pk by Walkers. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.