Crownfield

Soft Bakes Blueberry

Barcode 4056489625919

Scanned 18 times by Nomi users

Yes — Soft Bakes Blueberry is ultra-processed.

The product contains several ultra-processed ingredients/additives according to NOVA, including natural flavouring (pre-identified UPF ingredient), maltitol and isomaltulose (industrially produced sugar alcohol/modified sugar), fructo-oligosaccharides (isolated industrial fiber), emulsifier (rapeseed lecithins), and humectant glycerol used as an additive. The presence of these industrial formulations and additives makes the overall product ultra-processed.

Ingredients

1 ultra-processed marker

OK

47.4% cereals (60% wheat flour, 37.8% wholegrain cereals [buckwheat groats, wholegrain wheat flour, wholegrain barley flour, oat flakes)
OK

wholegrain spelt flour (wheat)]
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

malted wheat flour

A refined flour produced from wheat that has been malted to convert starches into fermentable sugars, often used in baking for flavor or texture.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

isomaltulose^
OK

6% sweetened dried blueberry pieces (60% blueberries, sugar, sunflower oil)
OK

fructo-oligosaccharides
OK

humectant: glycerol; bulking agent: maltitol; sugar
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

1.9% raisins
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

emulsifier: rapeseed lecithins; wheat starch
OK

raising agents - ammonium carbonate

Leavening agent used in baking; historically ammonium carbonate is used in some crackers and cookies. Can release ammonia and CO2 when heated.
OK

sodium carbonates; magnesium
OK

dried skimmed milk

Dried skimmed milk is powdered milk with fat removed, used as a dairy ingredient to provide protein and calcium.
OK

egg

Animal protein product from birds, commonly used as a basic ingredient in many foods.
OK

acid: citric acid; iron
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

folic acid. ^isomaltulose is a source of glucose and fructose. allergy advice for allergens
OK

including cereals containing gluten
OK

see ingredients in bold. may also contain nuts and peanuts

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Soft Bakes Blueberry

Is Soft Bakes Blueberry ultra-processed?

Yes — Soft Bakes Blueberry by Crownfield is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including natural flavouring (pre-identified UPF ingredient), maltitol and isomaltulose (industrially produced sugar alcohol/modified sugar), fructo-oligosaccharides (isolated industrial fiber), emulsifier (rapeseed lecithins), and humectant glycerol used as an additive. The presence of these industrial formulations and additives makes the overall product ultra-processed.

Which ingredients in Soft Bakes Blueberry are ultra-processed?

Nomi flags one ingredient in Soft Bakes Blueberry as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.