Golden Bridge

Hoops Multigrain

Barcode 4061463358257

Yes — Hoops Multigrain is ultra-processed.

This breakfast cereal is ultra-processed because it contains industrial ingredients and additives such as caramelised sugar syrup, colours: paprika extract, and refined wheat starch. These indicate industrial processing beyond basic culinary use, placing it in the NOVA ultra-processed (UPF) category.

Ingredients

2 ultra-processed markers

OK

wholegrain wheat flour (29%)
OK

wholegrain oat flour (25%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

wholegrain barley flour (13%)
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
OK

maize flour (4%)
OK

rice flour (4%)
UPF

caramelised sugar syrup

A syrup derived from sugar heated to create caramelization; a processed sugars product commonly used as a sweetener or flavoring.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
UPF

paprika extract colour

A colour additive derived from paprika used to impart red/orange hue to foods.
OK

carotenes; iron
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

thiamin. allergy advice:

Common questions about Hoops Multigrain

Is Hoops Multigrain ultra-processed?

Yes — Hoops Multigrain by Golden Bridge is ultra-processed, so it counts as a UPF (ultra-processed food). This breakfast cereal is ultra-processed because it contains industrial ingredients and additives such as caramelised sugar syrup, colours: paprika extract, and refined wheat starch. These indicate industrial processing beyond basic culinary use, placing it in the NOVA ultra-processed (UPF) category.

Which ingredients in Hoops Multigrain are ultra-processed?

Nomi flags 2 ingredients in Hoops Multigrain as ultra-processed markers: caramelised sugar syrup, paprika extract colour. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.