Yes — Pepsi max is ultra-processed.
Classified as ultra-processed because it contains industrial additives including artificial sweeteners (aspartame, acesulfame K), caramel colour (E150d), preservative (potassium sorbate), and unspecified flavourings, which fit NOVA criteria for ultra-processed foods.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Organic hot chocolate
Green and blacks
Not UPF
Orange Juice smooth from concentrate
Tesco
Not UPF
Pitted Dates
Aldi
Not UPF
Coconut Water
Naturis
Not UPF
Bolt from the Blue
Innocent
Not UPF
100% Sparkling Apple Juice
Appletiser (Coca-Cola)
Not UPF
Smooth Orange Juice
Innocent
Not UPF
BLUE BOLT
innocent
Not UPF
Nescafe Original
Nestlé, Nescafé
Not UPF
Gold Blend Decaff
Nescafé
Not UPF
Yes — Pepsi max by Pepsi is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial additives including artificial sweeteners (aspartame, acesulfame K), caramel colour (E150d), preservative (potassium sorbate), and unspecified flavourings, which fit NOVA criteria for ultra-processed foods.
Nomi flags 5 ingredients in Pepsi max as ultra-processed markers: caramel color (e150d), aspartame, acesulfame potassium, flavourings (including caffeine), potassium sorbate. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.