Yes — Jammy Wheels is ultra-processed.
The ingredient list includes several ultra-processed ingredients/additives according to NOVA, such as glucose-fructose syrup (a refined industrial sugar syrup), humectant (likely glycerol) used as a texture-modifying additive, flavouring, colouring (anthocyanins when added as an isolated colour additive), acidity regulator (sodium citrate), gelling agent (pectin used as an industrial texturizer), palm oil (a highly refined oil), and partially inverted sugar syrup (an industrially processed sugar syrup explicitly classified as UPF). The presence of these industrial formulations and additives makes the overall product ultra-processed.
Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.
Festive shapes
Walkers
Not UPF
Fortnum & Mason Pistachio & Clotted Cream Biscuits
Fortnum & Mason
Not UPF
Shortbread
Belmont
Not UPF
all butter shortbread rounds
Deluxe Lidl
Not UPF
Scottish All Butter Shortbread Assortment
Marks & Spencer, มาส แอน สเปนเซอร์
Not UPF
Shortbread
Bold, Marks & Spencer
Not UPF
Tesco Scottish Shortbread Assortment Tin
Tesco
Not UPF
All butter shortbread fingers
Tesco
Not UPF
Mini biszkopty
Andante
Not UPF
Yes — Jammy Wheels by Belmont is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list includes several ultra-processed ingredients/additives according to NOVA, such as glucose-fructose syrup (a refined industrial sugar syrup), humectant (likely glycerol) used as a texture-modifying additive, flavouring, colouring (anthocyanins when added as an isolated colour additive), acidity regulator (sodium citrate), gelling agent (pectin used as an industrial texturizer), palm oil (a highly refined oil), and partially inverted sugar syrup (an industrially processed sugar syrup explicitly classified as UPF). The presence of these industrial formulations and additives makes the overall product ultra-processed.
Nomi flags one ingredient in Jammy Wheels as an ultra-processed marker: partially inverted sugar syrup. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.