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Honey hoops by Harvest Morn
Harvest Morn

Honey hoops

Barcode 4088600140254
Scanned  15  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Honey hoops is ultra-processed.

The product is classified as ultra-processed because it contains several UPF ingredients and additives, including inverted sugar syrup (an industrially processed sugar syrup), generic flavouring (an industrial flavour additive), caramelised sugar syrup (processed sugar used for colour/flavour), and the pre-identified UPF ingredient “raising agents: sodium carbonates.” These extracted/industrial additives go beyond basic culinary ingredients, so under NOVA this cereal is an ultra-processed food.

Ingredients

4 ultra-processed markers
  • OK
    wholegrain oat flour (24%)
    Ground flour milled from whole oat grains (with bran and germ). Common baking ingredient in cereals and breads.
  • OK
    wholegrain wheat flour (24%)
    Finely milled flour from whole wheat grains, including bran and germ.
  • OK
    wholegrain barley flour (19%)
    Milled flour from whole barley grains, including bran and germ.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    wholegrain rice flour
    A wholegrain flour milled from rice, used as a gluten-free baking flour with a mildly nutty flavour.
  • OK
    wholegrain maize flour
    A wholegrain corn flour milled from maize, used as a gluten-free or low-gluten baking ingredient with a sweet corn flavour.
  • OK
    honey
    A natural sweetener produced by bees, comprising sugars and trace nutrients, used as a flavouring and sweetener.
  • OK
    wheat starch
    Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
  • UPF
    inverted sugar syrup
    A syrup produced by hydrolyzing sucrose into glucose and fructose, resulting in a sweeter, more hygroscopic syrup often used in confectionery.
  • OK
    stabiliser: calcium carbonate; salt
    A stabilising additive blend; calcium carbonate acts as a stabiliser or anticaking agent and salt is a mineral ingredient.
  • OK
    sunflower oil
    A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
  • UPF
    sodium carbonates raising agents
    Leavening agents containing sodium carbonate (soda ash) used to produce carbon dioxide for doughs and batters.
  • UPF
    diphosphates; caramelised sugar syrup
    Diphosphates (phosphates) used as emulsifiers or stabilisers alongside caramelised sugar syrup, a processed sugar syrup.
  • UPF
    tocopherol-rich extract (antioxidant); flavouring
    A complex used as an antioxidant extract and flavor component; tocopherol-rich extract typically refers to vitamin E-rich fractions derived from vegetable oils; used to preserve fats and enrich flavor. Not a single pure ingredient; may include processing by-products.
  • OK
    vitamin c (ascorbic acid)
    A water-soluble essential nutrient and antioxidant used as a dietary supplement and food additive.
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    ferrous fumarate
    A iron(II) salt used as a fortifying mineral in foods and dietary supplements.
  • OK
    niacin (vitamin b3)
    A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
  • OK
    pantothenic acid
    A water-soluble B vitamin (vitamin B5) used as a nutrient fortifier or dietary supplement in fortified foods and supplements.
  • OK
    riboflavin
    A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
  • OK
    thiamine
    A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
  • OK
    vitamin b6 (pyridoxine)
    Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
  • OK
    folic acid
    A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
  • OK
    vitamin d (nutritional supplement)
    Vitamin D supplement; mention of allergy advice not a standalone ingredient. The phrase prefaces allergen information rather than a distinct ingredient.
  • OK
    nuts
    A basic, whole-food ingredient consisting of kernels from various tree or bush species (e.g., almonds, walnuts, cashews). Rich in fats and protein.
  • OK
    sesame
    A small, tan-to-brown seed used as a food ingredient or topping; mild, nutty flavor.
  • OK
    milk and soya
    Combination of two common food ingredients: milk and soy. Basic culinary ingredients.

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Common questions about Honey hoops

Is Honey hoops ultra-processed?

Yes — Honey hoops by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several UPF ingredients and additives, including inverted sugar syrup (an industrially processed sugar syrup), generic flavouring (an industrial flavour additive), caramelised sugar syrup (processed sugar used for colour/flavour), and the pre-identified UPF ingredient “raising agents: sodium carbonates.” These extracted/industrial additives go beyond basic culinary ingredients, so under NOVA this cereal is an ultra-processed food.

Which ingredients in Honey hoops are ultra-processed?

Nomi flags 4 ingredients in Honey hoops as ultra-processed markers: inverted sugar syrup, sodium carbonates raising agents, diphosphates; caramelised sugar syrup, tocopherol-rich extract (antioxidant); flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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