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Yes — Honey hoops is ultra-processed.
The product is classified as ultra-processed because it contains several UPF ingredients and additives, including inverted sugar syrup (an industrially processed sugar syrup), generic flavouring (an industrial flavour additive), caramelised sugar syrup (processed sugar used for colour/flavour), and the pre-identified UPF ingredient “raising agents: sodium carbonates.” These extracted/industrial additives go beyond basic culinary ingredients, so under NOVA this cereal is an ultra-processed food.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Scottish Oats
Golden Bridge
Not UPF
Whole Oat Drink
Oatly
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Oat unsweetened
venmondo
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
White Sourdough Bloomer
Coop
Not UPF
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
Oat
Vemondo, Lidl
Not UPF
Yes — Honey hoops by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several UPF ingredients and additives, including inverted sugar syrup (an industrially processed sugar syrup), generic flavouring (an industrial flavour additive), caramelised sugar syrup (processed sugar used for colour/flavour), and the pre-identified UPF ingredient “raising agents: sodium carbonates.” These extracted/industrial additives go beyond basic culinary ingredients, so under NOVA this cereal is an ultra-processed food.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.