Yes — Honey hoops is ultra-processed.
The product is classified as ultra-processed because it contains several UPF ingredients and additives, including inverted sugar syrup (an industrially processed sugar syrup), generic flavouring (an industrial flavour additive), caramelised sugar syrup (processed sugar used for colour/flavour), and the pre-identified UPF ingredient “raising agents: sodium carbonates.” These extracted/industrial additives go beyond basic culinary ingredients, so under NOVA this cereal is an ultra-processed food.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Spinach and Ricotta Tortelloni
Essential Waitrose, Waitrose
Not UPF
Corn Flakes
M&S
Not UPF
Scottish Oats
Golden Bridge
Not UPF
Organic oat drink
Oatly
Not UPF
Organic Oat Drink imp
Rude health
Not UPF
Organic Oat drink
Plenish
Not UPF
Whole Oat Drink
Oatly
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Oat unsweetened
venmondo
Not UPF
Yes — Honey hoops by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several UPF ingredients and additives, including inverted sugar syrup (an industrially processed sugar syrup), generic flavouring (an industrial flavour additive), caramelised sugar syrup (processed sugar used for colour/flavour), and the pre-identified UPF ingredient “raising agents: sodium carbonates.” These extracted/industrial additives go beyond basic culinary ingredients, so under NOVA this cereal is an ultra-processed food.
Nomi flags 4 ingredients in Honey hoops as ultra-processed markers: inverted sugar syrup, sodium carbonates raising agents, diphosphates; caramelised sugar syrup, tocopherol-rich extract (antioxidant); flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.