Harvest Morn

Muesli

Barcode 4088600169927

Scanned 85 times by Nomi users

Yes — Muesli is ultra-processed.

Not ideal for everyday eating because it contains industrially processed ingredients.

This muesli is classified as ultra-processed because it contains toasted wheat flakes made with barley malt extract, which is an industrially processed extract used as a flavor enhancer. The pre-identified UPF ingredient toasted wheat flakes (wheat, barley malt extract) contributes to this classification. The remaining ingredients—raisins, sugar, whey powder, almonds, and hazelnuts—do not independently make the product UPF under the stated criteria.

Ingredients

1 ultra-processed marker

UPF

toasted wheat flakes with barley malt extract and wholegrain oat flakes

A breakfast cereal mix containing toasted wheat flakes, barley malt extract, and wholegrain oat flakes.
OK

raisins

Dried grapes (raisins), with 12% included as specified.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

whey powder

Dairy-derived protein powder from whey, commonly used in supplements and baked goods.
OK

almond flakes

Sliced almonds with 1% as stated.
OK

hazelnuts

Hazelnuts are edible nuts with a rich, buttery flavor and high fat content, commonly used whole or ground in baked goods and confections.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Sainsburys, STAMFORD STREET CO.

View product →

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Muesli

Is Muesli ultra-processed?

Yes — Muesli by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). This muesli is classified as ultra-processed because it contains toasted wheat flakes made with barley malt extract, which is an industrially processed extract used as a flavor enhancer. The pre-identified UPF ingredient toasted wheat flakes (wheat, barley malt extract) contributes to this classification. The remaining ingredients—raisins, sugar, whey powder, almonds, and hazelnuts—do not independently make the product UPF under the stated criteria.

Which ingredients in Muesli are ultra-processed?

Nomi flags one ingredient in Muesli as an ultra-processed marker: toasted wheat flakes with barley malt extract and wholegrain oat flakes. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Muesli?

Nomi has reviewed similar products that are not ultra-processed, including simply nutty muesli by dorset cereals, MUESLI by Sainsburys, STAMFORD STREET CO.. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.