Yes — Multi-Grain Hoops is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives classified as UPF according to NOVA, including invert sugar syrup, oligofructose, colour: paprika extract, and caramelised sugar syrup. These extracted and processed sugars, fibers, and colorings go beyond basic culinary ingredients and indicate industrial formulation. Other added micronutrients and basic additives (vitamin C, tocopherol-rich extract, minerals, B vitamins, calcium carbonate) are fortification or simple additives and do not by themselves make the food ultra-processed, but the presence of the identified UPF ingredients is sufficient to classify the product as UPF.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Wholegrain Low fat rice cakes imp
Kallø
Not UPF
Oat
Vemondo, Lidl
Not UPF
Brown Rice
Tesco
Not UPF
Long grain rice - Classic
Worldwide Foods,Aldi
Not UPF
Plenish barista oat
Plenish
Not UPF
Milled Flax Seeds
TESCO
Not UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Multigrain Alpha Bites
Bear
Not UPF
Jordans Natural Muesli
Jordans
Not UPF
Swiss Style Muesli
Crownfield
Not UPF
Yes — Multi-Grain Hoops by Harvest Morn, Aldi is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives classified as UPF according to NOVA, including invert sugar syrup, oligofructose, colour: paprika extract, and caramelised sugar syrup. These extracted and processed sugars, fibers, and colorings go beyond basic culinary ingredients and indicate industrial formulation. Other added micronutrients and basic additives (vitamin C, tocopherol-rich extract, minerals, B vitamins, calcium carbonate) are fortification or simple additives and do not by themselves make the food ultra-processed, but the presence of the identified UPF ingredients is sufficient to classify the product as UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.