Yes — Multi-Grain Hoops is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives classified as UPF according to NOVA, including invert sugar syrup, oligofructose, colour: paprika extract, and caramelised sugar syrup. These extracted and processed sugars, fibers, and colorings go beyond basic culinary ingredients and indicate industrial formulation. Other added micronutrients and basic additives (vitamin C, tocopherol-rich extract, minerals, B vitamins, calcium carbonate) are fortification or simple additives and do not by themselves make the food ultra-processed, but the presence of the identified UPF ingredients is sufficient to classify the product as UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
CHIA SEEDS
THE FOODIE MARKET
Not UPF
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venmondo
Not UPF
Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
White Sourdough Bloomer
Coop
Not UPF
Organic Porridge Oats
Kavanagh's
Not UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Multigrain Alpha Bites
Bear
Not UPF
Jordans Natural Muesli
Jordans
Not UPF
Yes — Multi-Grain Hoops by Harvest Morn, Aldi is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives classified as UPF according to NOVA, including invert sugar syrup, oligofructose, colour: paprika extract, and caramelised sugar syrup. These extracted and processed sugars, fibers, and colorings go beyond basic culinary ingredients and indicate industrial formulation. Other added micronutrients and basic additives (vitamin C, tocopherol-rich extract, minerals, B vitamins, calcium carbonate) are fortification or simple additives and do not by themselves make the food ultra-processed, but the presence of the identified UPF ingredients is sufficient to classify the product as UPF.
Nomi flags 5 ingredients in Multi-Grain Hoops as ultra-processed markers: invert sugar syrup, oligofructose, paprika extract, caramelised sugar syrup, carrot concentrate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.