Yes — Protein Granola Honey and Seeds is ultra-processed.
The product is classified as ultra-processed because it contains industrial ingredients/additives such as soya protein isolate and barley malt extract, which are industrially processed protein and flavoring/extract ingredients not used in traditional home cooking. The presence of these UPF ingredients makes the overall product UPF according to NOVA, even though many other ingredients are minimally processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
quaker original
Quaker
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
Yes — Protein Granola Honey and Seeds by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains industrial ingredients/additives such as soya protein isolate and barley malt extract, which are industrially processed protein and flavoring/extract ingredients not used in traditional home cooking. The presence of these UPF ingredients makes the overall product UPF according to NOVA, even though many other ingredients are minimally processed.
Nomi flags one ingredient in Protein Granola Honey and Seeds as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Granola Nuts & Seeds by Lizi's, Low Sugar Granola Original by Crownfield, Super Berry Granola by Deluxe. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.