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Yes — Fruit Wheats is ultra-processed.
Classified as ultra-processed because it contains humectant: glycerol, which is an added industrial humectant additive, making the overall product UPF under NOVA despite its largely whole-food base.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Ultimate Granola Økologisk, 400 g
Handelshuset Hette AS
Not UPF
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
Yes — Fruit Wheats by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains humectant: glycerol, which is an added industrial humectant additive, making the overall product UPF under NOVA despite its largely whole-food base.
Nomi flags one ingredient in Fruit Wheats as an ultra-processed marker: glycerol (glycerin). See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Bitesize shredded wheat by Nestlé, Bite size wheat shreds by Harvest Morn, Aldi, Nestle Shredded wheat 24pk by Nestlé. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
