Bon Appetit!

Chocolate Chip Brioche Rolls

Barcode 4088600418803

Scanned 7 times by Nomi users

Yes — Chocolate Chip Brioche Rolls is ultra-processed.

The ingredient list is valid. This product is classified as ultra-processed because it contains multiple UPF ingredients and additives, including flavourings, palm oil, partially inverted sugar syrup, milk protein, lecithins (emulsifier), mono- and diglycerides of fatty acids (emulsifier), and sodium stearoyl-2-lactylate (emulsifier/dough conditioner). These are industrial formulations and processing aids typical of NOVA ultra-processed foods.

Ingredients

4 ultra-processed markers

OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

chocolate chips (13%) (sugar, cocoa mass cocoa butter", flavouring, emulsifier. lecithins)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

pasteurised egg

A basic animal-derived food ingredient from eggs. Used as a protein source in dishes.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

partially inverted sugar syrup

A syrup in which sucrose has been partially inverted into glucose and fructose; produced via acid or enzymatic treatment; used as a sweetener and humectant in foods; typically industrially processed.
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
UPF

milk protein

Protein derived from milk (e.g., whey or casein); a processed isolated protein ingredient.
OK

emulsifiers: mono-and diglycerides of fatty acids
OK

sodium stearoyl-2-actylate
OK

deactivated yeast (inactive yeast)

Yeast that has been heated or treated to stop fermentation, used as a leavening agent or nutritional supplement without rising.

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Common questions about Chocolate Chip Brioche Rolls

Is Chocolate Chip Brioche Rolls ultra-processed?

Yes — Chocolate Chip Brioche Rolls by Bon Appetit! is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed because it contains multiple UPF ingredients and additives, including flavourings, palm oil, partially inverted sugar syrup, milk protein, lecithins (emulsifier), mono- and diglycerides of fatty acids (emulsifier), and sodium stearoyl-2-lactylate (emulsifier/dough conditioner). These are industrial formulations and processing aids typical of NOVA ultra-processed foods.

Which ingredients in Chocolate Chip Brioche Rolls are ultra-processed?

Nomi flags 4 ingredients in Chocolate Chip Brioche Rolls as ultra-processed markers: flavourings, palm oil, partially inverted sugar syrup, milk protein. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.