Yes — Metro Rolls Italian Style is ultra-processed.
The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil considered an ultra-processed ingredient in the NOVA system. Other ingredients like wheat flour, water, sugar, rapeseed oil, salt, yeast, and ascorbic acid are not in themselves ultra-processed, but the presence of palm oil is sufficient to make the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Beet It Organic Beetroot Juice 1 Litre
James White
Not UPF
Azera Americano
Nescafé
Not UPF
Bio gyömbér shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
brilliant beetroot
cawston press
Not UPF
Ginger Turmeric Shot
Solevita
Not UPF
Coconut Water
Vita Coco
Not UPF
Strawberries & Bananas
Innocent
Not UPF
Smooth Orange with no Bits
Tropicana
Not UPF
Belvoir Farms Raspberry & Lemon Cordial
Belvoir
Not UPF
Yes — Metro Rolls Italian Style by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil considered an ultra-processed ingredient in the NOVA system. Other ingredients like wheat flour, water, sugar, rapeseed oil, salt, yeast, and ascorbic acid are not in themselves ultra-processed, but the presence of palm oil is sufficient to make the overall product UPF.
Nomi flags one ingredient in Metro Rolls Italian Style as an ultra-processed marker: palm oil. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Ciabatta rolls by Waitrose, 4 ciabatta rolls by ASDA, Ciabatta Roll by Tesco. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.