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Yes — Metro Rolls Italian Style is ultra-processed.
The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil considered an ultra-processed ingredient in the NOVA system. Other ingredients like wheat flour, water, sugar, rapeseed oil, salt, yeast, and ascorbic acid are not in themselves ultra-processed, but the presence of palm oil is sufficient to make the overall product UPF.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Coconut Water
Vita Coco
Not UPF
brilliant beetroot
cawston press
Not UPF
Coconut Water
Vita Coco
Not UPF
Ginger Turmeric Shot
Solevita
Not UPF
Strawberries & Bananas
Innocent
Not UPF
Smooth Orange with no Bits
Tropicana
Not UPF
Belvoir Farms Raspberry & Lemon Cordial
Belvoir
Not UPF
Evian 75cl PET
Evian
Not UPF
Apfelsaft aus Apfelsaftkonzentrat
Naturis
Not UPF
Innocent Strawberries and bananas
innocent
Not UPF
Yes — Metro Rolls Italian Style by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm oil, which is a highly processed refined oil considered an ultra-processed ingredient in the NOVA system. Other ingredients like wheat flour, water, sugar, rapeseed oil, salt, yeast, and ascorbic acid are not in themselves ultra-processed, but the presence of palm oil is sufficient to make the overall product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.