Yes — mamia veggie straws is ultra-processed.
The product is ultra-processed because it contains modified potato starch, an industrially processed starch used as a texture-modifying additive. This type of modified starch is classified as an ultra-processed ingredient under the NOVA system. Other ingredients such as sunflower oil, rice flour, pea flour, vegetable powders, salt, and calcium chloride do not on their own make the product ultra-processed, but the presence of modified potato starch is sufficient for UPF classification.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Ready Salted Crisps
Tesco Finest
Not UPF
Oven Baked Sweet Potato Fries
Strong Roots
Not UPF
Super Seeds Salad Topper
Good 4U
Not UPF
Tortilla chips
Tesco
Not UPF
Mixed Nuts
The Foodie Market
Not UPF
Vegetable chips
Deluxe
Not UPF
Walkers Ready Salted Crisps 6pk
Walkers
Not UPF
Lentil Chips - Sea Salt Flavour
Eat Real
Not UPF
Lightly Salted Potato Chips
Kettle
Not UPF
Proper Corn Sea Salted Popcorn
Proper
Not UPF
Yes — mamia veggie straws by mamia is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains modified potato starch, an industrially processed starch used as a texture-modifying additive. This type of modified starch is classified as an ultra-processed ingredient under the NOVA system. Other ingredients such as sunflower oil, rice flour, pea flour, vegetable powders, salt, and calcium chloride do not on their own make the product ultra-processed, but the presence of modified potato starch is sufficient for UPF classification.
Nomi flags one ingredient in mamia veggie straws as an ultra-processed marker: modified potato starch. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.